Performance Marketing
Full-funnel paid growth engineered around measurable ROI.
Most brands either overspend chasing vanity metrics or underspend out of fear. We build media plans grounded in real unit economics — testing fast, cutting what doesn't work quickly, and scaling what does, so every dollar of ad spend has a clear, measurable job to do.
5.8x
Average client ROAS
40%
Avg. reduction in CAC
12+
Paid channels managed
Everything this service covers.
Google, Meta & TikTok Ads management
Hands-on daily management of Search, Shopping, Performance Max, Meta, and TikTok campaigns — with budgets shifted toward what's actually converting, not what looks good in a dashboard.
Full-funnel strategy & targeting
We build distinct campaigns for cold, warm, and returning audiences, so top-of-funnel awareness spend and bottom-of-funnel conversion spend never compete against each other.
Creative testing & landing pages
Structured creative testing — angles, formats, hooks — paired with landing pages built specifically to match each campaign's promise, not a generic homepage.
Analytics & attribution modeling
We set up server-side tracking and multi-touch attribution so you can see which channels actually drive revenue, not just last-click credit.
Retargeting & lifecycle campaigns
Automated email and SMS flows paired with retargeting ads recapture abandoned carts and re-engage past customers on a schedule tuned to their behavior.
Monthly reporting & scaling roadmap
A clear monthly report tied to revenue and margin, plus a forward-looking plan for which channels and budgets to scale next.
The impact you can expect.
Every dollar you spend should be accountable. Our performance marketing team builds, tests, and scales acquisition across paid search, paid social, and programmatic channels — backed by rigorous attribution and creative testing so growth compounds instead of plateaus.
Lower cost per acquisition
Continuous testing and budget reallocation drive down what you pay to acquire each customer over time.
Predictable, scalable growth
Once a channel proves profitable, we have a clear framework for scaling spend without cratering efficiency.
Real attribution, not guesswork
Server-side tracking means you know which campaigns are actually driving revenue — not just clicks.
Creative that doesn't go stale
A structured testing cadence keeps fresh creative in market before fatigue tanks your performance.
How we deliver this service.
Audit & benchmark
We review existing accounts, historical performance, and unit economics to set realistic targets.
Build the funnel
Structure campaigns and creative across cold, warm, and retargeting audiences.
Test & learn
Run rapid creative and audience tests, killing underperformers within days, not months.
Scale what works
Systematically increase budget on proven winners while protecting overall efficiency.
Concrete deliverables, not vague promises.
Every engagement comes with clear, tangible outputs — so you always know exactly what you're getting and when.
- Full paid media audit & account access review
- Channel-specific media plan & budget allocation
- Server-side tracking & attribution setup
- Weekly optimization log & monthly performance report
- Ongoing creative testing calendar
Common questions about performance marketing.
What's the minimum ad spend you work with?
We typically partner with brands spending at least $5,000/month in paid media, so there's enough budget to test and learn meaningfully.
Do you also produce the ad creative?
Yes — our Creative & Branding team can produce ad creative in-house, or we can work directly with your existing creative team or agency.
How do you report on performance?
You get a live dashboard plus a monthly written report tying spend directly to revenue, CAC, and ROAS — not just impressions and clicks.
Which platforms do you specialize in?
Google Ads (Search, Shopping, PMax), Meta Ads, TikTok Ads, and Amazon DSP, with Pinterest and programmatic display available for the right brand.
Other ways we can help.
Ready to build your growth engine?
Tell us about your business and we'll map out exactly where TechMayGun can move the needle — no obligation.